CRM & E-mailmarketing specialist
Arnout Reitsma
I’m passionate about using data and technology to simplify processes, boost growth, and help businesses run smarter through practical marketing automation and digital solutions.
My Story
My journey started in the laboratory world, where I gained invaluable hands-on experience conducting experiments, optimizing processes, and managing complex technical projects. Working in this data-driven environment taught me the importance of precise measurement, analysis, and continuous improvement. These early years shaped my analytical mindset and deep appreciation for how data can drive informed decision-making—a principle that has remained central throughout my career.
As I transitioned into the marketing and digital landscape, I realized that the power of data is just as crucial in understanding customer behavior, optimizing campaigns, and automating processes. This realization led me to specialize in marketing automation, where data analysis not only fuels smarter strategies but also enables businesses to grow more efficiently and connect with their audiences in meaningful ways. My technical background allows me to bridge the worlds of technology and marketing seamlessly.
Driven by this unique combination of expertise, I founded ActiveCampaign Manager to help organizations—from startups to established enterprises—leverage marketing automation tools effectively. I’m passionate about making data-driven marketing accessible and affordable, empowering businesses to streamline operations and unlock new growth opportunities.
To further broaden my impact, I created Client Lab, focusing on optimizing business processes beyond marketing alone. By applying data insights to sales, customer management, and operational workflows, I help companies design smarter, more automated ways of working. My mission is to guide businesses through digital transformation, ensuring they can thrive in today’s fast-evolving landscape.
Companies I’ve Worked With
